KOCHI: Winning a slot in the Indian Premier League opens up huge possibilities of branding the city as a hot destination.
With the excitement of Twenty20 becoming a rage across the globe, Kerala, at the crossroads of development - socially, financially and from a sporting perspective - could not have asked for a better platform to raise its profile.
It is Kochis growth potential, notwithstanding Minister of State for External Affairs Shashi Tharoor, that has drawn the investors to the city.
Now, the onus is on the government agencies to provide the infrastructure necessary to host such a high voltage event. The IPL is not just about cricket. It is more about opportunities; to market the place, its tourism potential and the multifarious talents of its citizens.
The IPL is no less a phenomenon as the European Champions League or the English Premier League in brand image. The images reach out to 200 countries and the shortest form of cricket has been earmarked to join the Olympics bandwagon in 10 years� time.